Understanding the importance of SEO in digital marketing.
Differentiating between organic and paid search results.
Exploring the role of search engines in website discovery.
Exploring major search engines: Google, Bing, Yahoo, etc.
How search engines work: crawling, indexing, and ranking.
Introduction to search engine algorithms and updates.
Importance of keywords in SEO.
Using keyword research tools to identify relevant and high-value keywords.
Analyzing keyword competition and search volume.
Crafting SEO-friendly page titles, meta descriptions, and headings.
Optimizing content for target keywords while maintaining readability.
Effective use of internal linking and anchor text.
Understanding technical aspects that impact SEO, such as site speed and mobile-friendliness.
Implementing XML sitemaps and robots.txt files.
Handling duplicate content and canonical URLs.
Importance of backlinks in SEO.
Identifying authoritative and relevant websites for link building.
Building ethical and quality backlinks to improve domain authority.
Optimizing for local search results.
Setting up and managing Google My Business listings.
Encouraging online reviews and citations.
Incorporating keywords naturally within content.
Utilizing long-tail keywords and semantic search.
Creating engaging and shareable content for both users and search engines.
Introduction to Google Analytics and Google Search Console.
Tracking key performance indicators (KPIs) such as organic traffic, click-through rates, and conversions.
Analyzing website performance and making data-driven decisions.
